Cancer awareness campaign
Surgeon photographed for cancer awareness campaign
‘Be Clear on Cancer’ is the first ever Government cancer awareness campaign to highlight the early signs and symptoms of bowel cancer. It is being piloted in the South West and East of England and, if successful, will be rolled out across the country.
Improving cancer outcomes is a Government priority and the earlier cancer is diagnosed, the better the outlook. Featuring real GPs encouraging patients to talk to them about changes in their poo, the new adverts aim to make people aware of the early signs of bowel cancer and make it easier for them to discuss this with their GP.
Adverts on TV, radio and in newspapers launched in the South West and East of England on Monday and will run for seven weeks.
More than 90 per cent of people diagnosed with bowel cancer at the early stage survive for at least five years compared with only 6.6 per cent of those diagnosed at the late stage. Ten thousand lives could be saved each year if England matched the best survival cancer rates in Europe.
